INCREASE EXPERT
Business Advisors
Profit Today, Value Tomorrow
How Smart Owners Maximize Business Value Before Exit
Are you ready to build an exit-ready business that performs well today, while keeping future options open?
The Profit Today, Value Tomorrow Webinar on March 3, 2026 at 2 PM EST, 1 PM CST, 12 PM MST positions exit readiness as a lens for better decision-making now.
Why Attend?
This isn't a webinar about selling your business.
It's about running it better - starting now.
Designed for business owners like you, this virtual event offers actionable strategies to immediately enhance the value of your business, plan now for a future sale, and transition seamlessly toward personal wealth creation.
What You'll Gain:
By attending, you'll learn how to:
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Increase profitability today by focusing on the same value drivers buyers pay premiums for
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Identify hidden gaps that quietly cap cash flow, scalability, and enterprise value
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Reduce owner dependence so the business performs without everything running through you
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Avoid costly restructuring later by making smarter decisions earlier in the growth cycle
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Think like an investor, not just an operator—so every decision compounds long-term value
Whether you plan to exit in 2 years or 20, you’ll leave with a clearer framework for building a business that delivers stronger results now and keeps future options open.
Who Should Attend?
This session is designed for growth-minded business owners who want more control over both performance and outcomes, while simultaneously reducing their own workloads and stress.
You’ll get the most value if you are:
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A business owner generating $500K+ in annual revenue
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Focused on improving profitability, stability, and scalability, not just top-line growth
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Tired of being the bottleneck and want a business that runs with less friction
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Curious about what actually drives valuation even if selling isn’t on your immediate horizon
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Interested in making decisions today that won’t limit your options in the future
If you want your business to work for you—now and in the future—this webinar is for you.
Event Details
Date: March 3, 2026 at 2 PM EST | 1 PM CST | 12 PM MST
Location: Live Virtual Webinar
Don’t miss this opportunity to learn how to think like a buyer to operate like a stronger owner.
Matthew Willard is an Assistant Professor of Business Administration at Augustana University and teaches courses in Human Resources, Marketing, Finance, Leadership, Strategy, Entrepreneurship and Management. Matthew did his graduate work at Stanford University highlighted by a Masters of Science in Management Science and Engineering and a PhD in Political Science with an emphasis on international relations and organizational behavior. Prior to joining the Augustana Faculty Matthew taught at Doane University, The University of Sioux Falls and Colorado Technical University.
Matthew has over 30 years of experience in the business world, most recently as a founding partner of GW-Legacy Advisors a business growth and valuation consultancy and as a consultant to Clutch, a marketing firm in Minneapolis. Prior to that Matthew owned his own angel investing and business/project development consulting firm serving start-up clients to major corporations including work in marketing, product development, turnaround management, business plan development, project fund raising, and corporate management.
Amanda “Panda” Ludwig is a seasoned business advisor, award-winning entrepreneur, and professional speaker, dedicated to helping small businesses scale profitably and achieve successful exits. With firsthand experience as a business owner who successfully exited her own company, Panda brings a unique perspective and deep understanding of the entrepreneurial journey. Her expertise lies in financial storytelling, a skill that allows her to transform complex financial data into clear and compelling narratives that empower business owners to make strategic, informed decisions.
Over the course of her career, she has partnered with hundreds of businesses across industries such as tech, construction, and real estate, assisting them in leveling up their profits, streamlining operations, and preparing for sustainable growth. Panda’s business degree, complemented by a minor in piano performance, reflects her rare combination of analytical rigor and creativity. Her early ventures in beauty, music, and education laid the foundation for her entrepreneurial success, which she later channeled into founding a cutting-edge business advisory firm in 2012. Committed to enabling business owners to achieve both financial success and time freedom, Panda’s mission is to guide them toward building thriving, scalable enterprises that can endure the test of time.
